Vespa Marks New Territory

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(photography by Jordan Meyer)

It’s no secret that Vespa is top shelf fashion in Europe, high class hitchhiking in Asia and Africa, and not much more than cute in America. Until recently.

4K The Hard Way is 10 guys, 8 Vespas, 1 camera guy and some serious inner ammo that all left Los Angeles for Florida in a 21-day Vespa adventure across the country. Mum’s the word on who’s involved and what really went down, but it’s all being prepped for release. While waiting for the team to unveil full coverage of the ride, I was able to get a sneak peak from one of the riders upon his return.

Cities, seasons and a lifetime of roadside characters later, no doubt the troupe braved the wide open and returned with a new perspective of a road trip, of American culture, and of a European invention that has carried some of the greatest riders, passengers, films and stories through history for over 60 years. Sponsored by Vespa, the trip brings a wealth of discoveries to the surface and loads of close calls in one of the most unique cross country journeys. As the Italian motor stallion gains ground on US turf – these braves go large.
If you thought Elon Musk’s Tesla Supercharger Model S road trip was worth a hashtag (btw, did that ever happen?), take a seat. Stay tuned for a full documentary and interviews later this year –  More on the Vespa adventure 4K The Hard Way.
(photography by Jordan Meyer)

(photography by Jordan Meyer)

One of the guys decided to give his bike a custom paint job on the side of the highway in Arizona.

One of the guys decided to give his bike a custom paint job on the side of the highway in Arizona.

First night in Joshua tree. Hit 22 degrees that night in the hills. Also had to set up camp in the pitch black.

First night in Joshua tree. Hit 22 degrees that night in the hills. Also had to set up camp in the pitch black.

In the middle of New Mexico.

A campsite on a beach in Florida.

Stopping for breakfast somewhere in Arizona...

Stopping for breakfast somewhere in Arizona…

Somewhere in the middle of New Mexico.

Somewhere in the middle of New Mexico.

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4K The Hard Way

Meyers getting his game on.

Taking the last possible dirt road heading into the Keys, Florida.

Taking the last possible dirt road heading into the Keys, Florida.

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About Angela Gleason

visual designer | writer | pianist in the basement | painter in the night | fashion critic | lush | Italian savant check me out: www.taxisandwalnuts.com